About the module
In a world where the art scene is evolving rapidly, the online distribution of artworks is becoming a cornerstone for increasing artists’ visibility. The contemporary art landscape demands a strategic presence on digital platforms to engage audiences and make meaningful connections. This module aims to equip artists with the essential skills needed to successfully navigate the digital world and take advantage of the opportunities offered by online distribution.
In this course, we’ll dive into the digital art ecosystem, exploring various online platforms, such as virtual galleries, art social networks and dedicated art marketplaces. We’ll take an in-depth look at the differences between these platforms and discuss adaptive strategies for optimizing artistic presence.
This module focuses on exploring distribution strategies, teaching how to establish a consistent online presence. It guides in the skillful use of social networks to create emotional connections, explores opportunities for online collaborations, and highlights the creation of an artistic brand. Participants will learn how to express their artistic personality via social networks, craft engaging stories, and use visual media to reinforce their artistic identity. Finally, the module looks at performance analysis, presenting tools for evaluating online impact, thus adjusting strategies for continued progress in the online dissemination of artworks.
By the end of this module, you’ll be armed with the skills to confidently navigate the digital art ecosystem, implement effective online distribution strategies, develop and maintain an authentic art brand, and use analytics tools to optimize your online presence. This module encourages artists to embrace the transformative potential of online art distribution and forge meaningful connections in the contemporary digital landscape.
Go to the lesson
To learn more
Websites
- 4 Reasons Your Website Isn’t Generating Sales | ArtBizBlog – Alyson Stanfield explains the different ways you can stop people from buying your art from your website
- Learn to sell art online | The Abundant Artist – a review of 15 online galleries and website builders for selling art online. Think of it as shorthand rather than an in-depth review – but it gives you a listing to look at…
- Websites and Social Media for Artists: Use Your Online Profile to Sell More Art | Artbusiness.com – comments on how selling art has changed with the advent of social media – and why you online art profile is very important.
- How To Sell Art Online 2022 | Make Money From Your Art | Website BuilderExpert – a good overview of many of the key things you need to think about when trying to sell art online. Good on options for platforms and lightweight to non-existent on relevant legislation and ecommerce regulations